Executive Summary
Worksports Co. Ltd, ( Nasdaq: $WKSP) along with its subsidiaries Is engaged in developing and selling tonneau covers for trucks in Canada and the United States. The company supplies mainly soft tonneau covers that are vinyl-wrapped tri-fold and quad-fold tonneau covers. The company is listed on Nasdaq and had a market cap of $27.013 million the share price closed at $1.3900 with a gain of 0.0300 (+2.2059%) on 24th Dec 2023 indicating its rally in the stock market. The company’s trading volume stood at 41,789 indicating considerable buying demand.
Introduction
Worksports Co. Ltd is a manufacturer and seller of tonneau covers for trucks in Canada and the United States. They are hard cargo covers including tri-fold and quad-fold; flush mount aluminum and top mount folding cargo covers. These cargo covers are equipped with integrated solar panels. The Workport COR Energy Storage System is a modular and portable power station. Worksport Ltd is developing two innovative products that do more than just extend the range of electric pickups. Back in November, Worksport was preparing for the first alpha release of his COR portable battery system.
Problem Statement
As a top class manufacturer and distributor of tonneau covers for trucks in Canada and USA, the company was trying to have considerable investment. However, it was facing problems in having a decent share price and trading volume in the stock market. The share price was not picking up and trading volume was dismally low. There was a heavy selling demand leading to the share price dwindling. The company also sells its products via online retail distribution channels. The company was earlier known as Franchise Holdings International, Inc. In May 2020, the company name was changed to Worksports Co., Ltd. It is headquartered in West Seneca, New York.
Methodology & Problem Identification
Global Consultant, as a leading Investor Relations (IR) and Public Relations (PR) company has the expertise and experience of serving such companies and delivering handy results for them for decades. First, we made a detailed stock market analysis of the company and identified the positives and negatives of its stock market portfolio performance. Our trading experts and IR relation experts analyzed a detailed solution plan for the company. Then, our team led by CEO Pravat Pattnaik talked to the company’s top officials studied their expectations of us, and proposed a range of solutions that were accepted by WKSP management.
Solutions Implemented
Firstly, the company required effective stock promotion that could make a stir in the market about its products, share price, and growth opportunities in the long run. Within 2-3 days, we started implementing various Investor Relations strategies and programs both offline and online. We sustained effort from our dedicated IR team and IR strategies, the share price of the company brought stability and share trading volume witnessed a considerable rise showing signs of strong buying demand for its shares.
Results & Outcomes
Our stock promotion activities include Landing Page Creation, Social Media Management, Influencer Marketing, Video Production and marketing, YouTube shoot-making, and marketing, Media publishing and media Relations, Press Releases, Investor & Community Relations and PPC marketing. The implementation of such strategies and posting on Reddit led to the traction for WKSP in the stock market. The prospective investors started to take interest in the company’s shares and future growth opportunities. It created a strong buying demand for its shares and an increase in trading volume. With a dedicated effort from our IR team and innovative strategies started to deliver its results with the share price soaring negating all speculations. Now, $WKSP has a decent standing in the stock market.