Executive Summary
Recharge Resources ( CSE: $RR) is a Canadian mineral exploration company focused on
research and development into the production of high-quality battery metals that produce
green renewable energy to meet the needs of the growing electric and fuel cell vehicle markets.
Recharge Resource’s exploration and acquisition efforts and significant mineral resource
estimates demonstrate the company’s commitment to capitalize on the opportunities
presented by the electric vehicle and battery power markets. Recharge Resources aims to
contribute to the advancement of green and renewable energy solutions by providing a
sustainable and reliable supply of battery metals. $RR share price closed at $0.4150 with a gain
of 0.0400 or 10.6667% making a strong rally in the market with a decent market cap of $18.74
million on Dec 22, 2023.
Introduction
The company’s focus on research and development of battery metals such as lithium, nickel and
cobalt makes it uniquely positioned to meet the needs of the renewable energy sector. One of
Recharge Resources’ notable accomplishments is its acquisition of the adjacent Pocitos II
lithium brine project (“Pocitos II”) in Argentina’s Salta province. The acquisition expands the
Pocitos Regional Project to a total of 1,332 hectares, with Pocitos II comprising 532 hectares.
Recharge Resources has announced Mineral Resource Estimates (MRE) for the Pocitos I and II
Lithium Brine Projects. The estimated in-situ lithium metal content is 143,000 tonnes and the
predicted yield is 13,000 tonnes of lithium metal (using porosity estimates).
Problem Statement
Though the electric vehicles and lithium battery industry is a flourishing industry worldwide
with high growth prospects, the company did not produce a high trading volume in the stock
market. Investor sentiment was almost non-existent leading to lesser demand for shares with
high selling. Despite having high growth prospects and strong financials, the company was
unable to imitate that success in the stock market.
Problem Identification & Methodology
While analyzing the stock market performance of Recharge Resources we found that strategic
IR campaign methods needed to be implemented. Then, a tailored online marketing campaign
was to be implemented to create a buzz in the stock market. For strong investor sentiment, a
social media campaign and effective media relations were required. Press Releases and
Influencer marketing services should have been roped in. For high traffic in the search engines
paid ad campaign was launched. Our team tried to identify the potential difficulties that
prevented reasonable trading volume. The IR plan was formulated according to the given
situation at hand. The said IR plan was submitted to the company for approval.
Solutions Implemented
After receiving approval from the company about the IR plan, our campaign was launched both
online and offline. Eye-catching social media posts and infographics were created and posted to
varied platforms to derive attention from the investor community. One-one-one Investor
communication efforts made to highlight the growth story of the company. Video production
and marketing were done to tap a wider customer base. PR releases and Newsletters were
published to drive traffic. Influencer marketing was done to get direct access to potential
customers. A paid ad campaign was done with suitable keywords to get the qualified leads.
Results & Outcomes
After a month long effort, the shares of the company started to get the desired traction and
recorded a positive investor sentiment. With the rise buying demand for its shares, the trading
volume started to pick up. Thanks to our IR and social media team whose dedicated and timely
effort made things possible!