Introduction of Company-
OPTEC International, Inc. (OTC-$OPTI)is at the forefront of sustainable technology solutions, aimed at
reducing fossil fuel usage, pollution, and greenhouse gas emissions on a global scale. Their focus extends
to addressing the pressing need for enhanced sanitization and disinfection for the safety of the world’s
population. OPTEC leads the market in developing, manufacturing, and distributing electronic LED, UV-C,
and UV safety products, along with chemical-free technologies and personal protective equipment
(PPE). The company’s UV-C LED technology aligns perfectly with their overarching objective of
promoting global sustainability.
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Overview of Industry-
OPTEC International, Inc. (OTC-$OPTI) operates within the realm of sustainable energy development,
which focuses on renewable energy sources like solar, wind, hydro, and geothermal energy, as opposed
to non-renewable sources such as fossil fuels. The sustainable energy market has experienced
substantial growth in response to mounting concerns about climate change and the imperative to
mitigate greenhouse gas emissions. This has led to a surge in investments in renewable energy sources
and the implementation of government policies to bolster their adoption.
The global sustainable energy market encompasses various sub-markets, including solar, wind, hydro,
geothermal, and bio-energy. Among these, solar and wind energy are the most prevalent, with a
majority of new installations in recent years. Additionally, there has been a notable increase in the
uptake of energy storage systems, which facilitate the efficient usage of renewable energy by storing
surplus energy during periods of low demand and releasing it during peak times.
While the sustainable energy market faced temporary setbacks due to the COVID-19 pandemic, such as
disruptions in the supply chain and project financing delays, the long-term prospects for this market
remain positive. Governments and businesses continue to acknowledge the necessity of transitioning to
cleaner energy sources, ensuring sustained growth and development in the renewable energy sector.
Challenges faced– Optec International, a sustainable energy development company in its
development stage, recently concluded a highly successful private placement amidst a delicate overall
market. Blue Digital Media was entrusted with significantly enhancing the company’s investor relations
(IR) program by bolstering its visibility through diverse marketing efforts, attracting new investors, and
maintaining the interest of existing shareholders. The company grappled with lower average stock
volume stemming from reduced market activity and a modest market capitalization, typical for
emerging companies in the competitive industry. To address this, a well-structured IR campaign and
assertive social media marketing were deemed necessary to elevate business exposure and effectively
engage the target demographic. Blue Digital Media effectively executed the IR campaign, employing
successful methods and strategies. Followings are major challenge faced by the company.
• The company’s news cdissemination has been climited, impacting its outreach to the public and
causing a lack of official information availability for those seeking updates.
•Existing investors have struggled to find substantial details about the company’s future growth
plans, resulting in a decline in investor retention and withdrawals from the company’s stock.
•The company has faced challenges in attracting new investors due to its minimal online
exposure, despite the significant influx of investors from social media platforms.
Implied Strategy
The underlying strategy of the campaign was to establish effective communication with the investment
community, encompassing investors, analysts, and financial media, with the goal of fostering enduring
relationships. The core purpose of an IR campaign is to assist the company in realizing its strategic
objectives and bolstering shareholder value. This campaign strives to furnish investors with precise and
prompt information regarding the company’s financial performance, business strategy, operations, and
other pivotal facets of its activities. This approach aims to cultivate investor trust and backing, ultimately
augmenting the company’s appeal and appeal to potential investors.
Landing Page Creation and Dissemination– We will create a corporate landing page outlining
the company’s story and investment features. The page will be hosted on our affiliated website
and shared across our distribution channels and social media platforms.
Ticker- Tagged Press Release & Distribution– These articles were utilized to showcase the key
investment highlights of the client company to audiences actively observing the most influential
stocks within the company’s sector. Our objective was to present the client company as a
valuable and noteworthy entity within their industry. This will involve distribution to over 1000
new websites, including prominent platforms such as MarketWatch, StreetInsider, Google News,
QuoteMedia, and QuoteStream. Professionally crafted press releases will effectively capture the
attention of your audience and potential investors. The dissemination of press releases is crucial
in determining whether investors engage with the content. It’s essential to have a strategic plan
and a targeted audience before releasing press materials. Our expertise lies in ensuring your
press release reaches the right audience, maximizing its impact and effectiveness.
Premium Distributions (Additional Distribution)- In addition to the above-mentioned channels
we add Benzinga, DigitalJournal, and 200+ additional news websites.
Story Pitch– We specialize in presenting your company’s story to pertinent media outlets with
extensive audiences. Leveraging our expertise in content production and dissemination, we
transform your communications into a compelling narrative arc. This approach amplifies,
solidifies, and enriches your influence on how your story is perceived globally, emphasizing the
potential of new announcements to propel your narrative into the future.
Organic Digital Strategy- Organic Digital Strategy to boost online media presence with targeted
stock market-related and Investor keywords.
Investor Targeting– We excel in Investor Targeting, using thorough research to identify investors
already involved in comparable stocks, facilitating a deeper grasp of your company’s vision. We
connect you with investors actively seeking a company like yours.
DD/ Stock Message Board Distribution– Reaching the appropriate audience is crucial. Without
efficient distribution, your message may go unnoticed. Our expanding distribution network
encompasses a diverse array of finance-focused blogs, message boards, chat rooms, and
websites, generating a blend of organic and curated interest. We also share content on DD Stock
Market Sites like StockTwits, TradingView, Investors Hub, and others to maximize outreach and
engagement.
SMS Text Messaging– We have showcased and introduced your company to our list of
subscribed members. We have sent SMS text messages to our group of opted-in investors,
spotlighting your company.
Email News- Letter Blasting- Disseminating your company’s narrative, vision, and core business
principles to a database of subscribers who have opted to receive emails.
Social Media Marketing– We distribute all content related to the client company across
pertinent social media platforms, boards, chat rooms, and groups to achieve optimal visibility.
Our team of youthful enthusiasts effectively targets the relevant audience on social media
channels including Discord, Telegram, Twitter, iHub, Reddit, and Instagram. Our comprehensive
social media marketing entails a full-fledged campaign conducted by young social media
enthusiasts, ensuring precise targeting on platforms such as Twitter, Facebook, Instagram,
LinkedIn, Reddit, YouTube, and others.
Executive Interview– Our partners will facilitate discussions with you or a company
representative to keep shareholders informed and boost interest in your company’s activities
and vision. During these interviews, the audience can submit questions digitally, enabling you to
engage with them in real time. Additionally, we will engage with appropriate investors, traders,
and analysts specializing in your industry to ensure coverage from third-party analysts.
Paid Ad Display Ads– Paid advertising programs will feature display ads on top-ranking
websites and search engines such as Google AdWords, Yahoo Ads, Facebook Ads, and Bing Ads.
This will include the use of strategic and cost-effective keywords to maximize impact.
Under The Radar Services- Engaging in Under the Radar services involves direct outreach to
select investors for personalized one-on-one communication via phone calls, text messages, or
direct messages on social media platforms.
Impact and Result of Our IR Campaign
The positive trajectory of Optech International’s stock prices and brand value underscores the impact of
a successful investor relations (IR) campaign. Beyond reducing the cost of capital and fostering long-
term credibility with investors, our comprehensive services enabled Optech International to cultivate a
dedicated shareholder base and enhance long-term shareholder value. Furthermore, Optech
International’s leadership formed enduring connections with industry-leading journalists, facilitated by
the Blue Digital Media team. Through the launch of a compelling brand narrative, media training,
relationship building, and impactful media pitches, significant investor interest was effectively
generated. Blue Digital Media consistently strives to deliver optimal value to its customers through its
web solutions and media services.
Increased investor trust and confidence: A successful IR campaign can instill trust and
confidence in investors, potentially resulting in a higher stock valuation and improved capital
access.
Transparency and accountability enhancement: Regular investor communication and
comprehensive financial reports demonstrate Black Rock Petroleum Company’s commitment to
transparency and accountability, bolstering its standing in financial markets.
Expanded visibility and exposure: Participation in investor conferences and events can broaden
Black Rock Petroleum Company’s visibility and exposure to a wider audience of potential
investors and partners.
Strengthened investor relationships: A well-implemented IR campaign can nurture positive
investor relationships, garnering greater support for the company’s strategic initiatives and long-
term growth plans.
Increased market liquidity: Enhanced investor communications may potentially augment
trading activity and market liquidity, benefiting both Black Rock Petroleum Company and its
shareholders.