Executive Summary
Nyesa Valores Corporación S.A. (BME:$NYE) operates as a leading company of the Nyesa Group in three main areas -real estate, property, and international projects. The company’s history dates back to 1950, and it was listed on the stock market in 1989. In the real estate sector, Nyesa Valores Corporación manages and markets its own and third-party properties. This includes activities such as developing, acquiring, selling, and leasing real estate. The company is listed on Madrid Stock Exchange with a market cap of 4,779k Euros and a share price of $0.0048 on 25 Dec 2023 showing stability in the stock market.
Introduction
The focus of the property area is the rental and utilization of assets. Nyesa Valores Corporación manages a real estate portfolio and generates income through lease agreements. This may involve renting residential, commercial, or industrial property to tenants. Nyesa Valores Corporación’s international division handles real estate and property projects in Costa Rica and Russia. This means that the company carries out real estate development and investment activities in these countries with the aim of exploiting opportunities in the respective markets. Overall, Nyesa Valores Corporación S.A. works in various areas of the real estate industry, including property management, asset leasing, and international projects in Costa Rica and Russia.
Problem Statement
Though Nyesa Valores Corporación is a 75-year-old company and has been listed on the Madrid Stock Exchange for the last 35 years, the company was struggling with low-priced and highly volatile shares and low trading volume. The company wanted to attract prospective investors for its International expansion and create a strong buying demand in the stock market leading to rise in trading volume. The company was relying highly on strategic expansion and acquisition to gain considerable cash flow.
Problem Identification & Methodology
As the company desperately wanted to make a buzz in the stock market for potential expansions and acquisitions, the company was on the lookout for a reliable and reputed IR partner who could make sustained efforts to gain visibility in the market. Next, it required high-quality social media marketing and social media management involving various platforms. Then, Investor communication retargeting, and one-to-one message exchanging were required to stake its claim for potential investments. The company’s financial fundamentals were not so good and were passing through a difficult phase irrespective of its strong background.
Solutions Implemented
Nyesa Valores Corporación was a challenge before our IR and stock analyst team as it required a multi-pronged approach and strategies to bring things into control and further development. On one hand, we had to make a result-oriented IR effort to attract prospective investors for the company and create a buying demand in the stock market to increase the trading volume.
On the other hand, we had to deliver on the social media marketing front to maintain an overall positive image of the company so that strategic acquisitions and joint ventures would be possible. We took up the challenge and started working on various IR strategies such as Social Media Management, Influencer Marketing, Video Production and marketing, YouTube shoot-making, and marketing, Media Relations, Press Releases, Investor & Community Relations, and PPC marketing.
Results & Outcomes
After our team’s strategic campaign management and stock promotion effort, the share price began to stabilize, and trading volume increased. There was considerable investor sentiment in the stock market in favor of Nyesa. The company’s public image started to emerge for strategic acquisitions and joint ventures with a company to deliver rental solutions. It generated considerable cash flow for the company and the company began to capitalize on the positive outcomes.