About the company
Established in 2002, the company was funded by the U.S. military to develop electrostatic air movers.
The Company is now moved into the consumer air purification business. It began operations as a
product development company that invented and significantly changed the way air is moved, filtered,
and sterilized. Historically, Kronos has focused on developing, marketing, and selling the Company’s
proprietary air movement and purification technology. Serving the Indoor Air Quality (IAQ) market,
Kronos technology uses state-of-the-art high-voltage patented processes without the use of traditional
porous HEPA filters. Kronos-based products move air silently, filter, sterilize, and purify the air while
dramatically reducing energy consumption to half of a 60-watt light bulb. Kronos devices can be variable
in shape or size and, therefore, have the potential to be scaled down for air purification in cars or scaled
up in size for industrial and hazardous gas destruction. The technology is currently being implemented in
multiple standalone products for businesses, homes, and vehicles of all types -to move, sterilize and
filter air, including removing allergens down to 14.6 nanometers, passing through our patented
technology -replacing expensive outdated passive HEPA and other filtration type systems. There are
broad ranges of additional markets for standalone and embedded Kronos CORE technology-based
devices. Examples of immediately addressable markets include schools, universities, healthcare facilities,
operating rooms, manufacturing clean rooms, and the cabins of automobiles and commercial aircraft.
Industry Overview
The company is in the industry of Air purifiers designed to remove pollutants and contaminants from the
air. They work by using filters or other technologies to capture or neutralize particles such as dust,
smoke, allergens, and other pollutants that can contribute to poor indoor air quality. The air purifier
industry has seen significant growth in recent years, driven by increasing concerns over air pollution and
its impact on health. According to a report by Grand View Research, the global air purifier market size
was valued at USD 8.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR)
of 8.2% from 2021 to 2028. The market for air purifiers is primarily driven by increasing urbanization,
industrialization, and the rising prevalence of respiratory diseases such as asthma, COPD, and allergies.
The need to improve indoor air quality has also been heightened by the COVID-19 pandemic, as people
spend more time indoors and look for ways to reduce the risk of infection.
HEPA (High-Efficiency Particulate Air) filters are the most commonly used technology in air purifiers.
They are effective in removing airborne particles such as dust, pollen, and pet dander. Othertechnologies used in air purifiers include activated carbon filters, ultraviolet germicidal irradiation, and
ionizers.
Challenges faced
Kronos advanced technology already has a loyal customer base but it doesn’t mean that it will reflect on
your stock and volume. The company was seriously lacking a good IR strategy to keep the stock growth
rate on track. The company stock price was not up to the mark here are some reasons why.
Understanding the investors’ needs: It is essential to understand the investors’ needs,
preferences, and concerns to develop an effective IR strategy. This can be challenging because
investors can have diverse backgrounds, interests, and investment goals.
Keeping up with regulations: The regulatory landscape is continually changing, and it can be
challenging to stay on top of all the rules and regulations that apply to your company’s IR
efforts. The OTC market is one of the most technically regulated markets, There is always a thin
line between posting and spamming. So we had to be careful when promoting stock and news.
Balancing transparency with confidentiality: Providing investors with transparent and timely
information is critical for building trust and maintaining a positive relationship. However, it can
be challenging to balance transparency with confidentiality and protect sensitive information.
Developing a clear and concise message: Developing a clear and concise message that
accurately represents your company’s performance and goals can be challenging, especially if
you have complex financial or operational data to convey.
Communicating effectively: Communicating effectively with investors requires strong
communication skills, including the ability to listen actively, respond thoughtfully, and convey
complex information clearly and concisely.
Building and maintaining relationship s: Building and maintaining positive relationships with
investors can be challenging, especially if you have a large and diverse shareholder base. It
requires ongoing communication, transparency, and engagement to build trust and credibility
with investors.
Implied strategy
After Kronos advanced technology to deal with us, our in-house team designed a personalized IR
campaign for Kronos, Which included various activities. Regular contact with investors, financial
reporting, investor conferences and events, investor relations websites, and other activities are often
included in investor relations campaigns. The initiative strives to be transparent and clear about the
business’s financial performance, strategic direction, and opportunities and dangers. A company’s
reputation in the financial markets as well as investor trust and confidence are the two main objectives
of an investor relations strategy.
Landing Page Creation and Dissemination: A corporate one-page that offers the company’s
story and highlights its investment features will be created, hosted on one of our affiliated
websites, and disseminated amongst all proprietary distribution channels and social media
platforms.
A landing page increases brand value and helps make a good first impression. Ultimately An attractive
and well-designed landing page can make visitors into investors.
Ticker-Tagged Press Releases and Distributions: These articles were used to break down the
key investment highlights of the client company and put them in the viewership of those
currently looking at the most active stocks in the company’s sector. Our goal was to portray the
client company as being the hidden gem of their sector. To include dissemination on 1000+
new websites including MarketWatch, StreetInsider, Google News, QuoteMedia, and
QuoteStream. Press Release write-ups professionally done that will impress your audience as
well as new investors. Press Release Dissemination plays a key role in whether investors will
read your press release or not. Never put out a press release without a game plan or an
audience to share it with. We are good at getting your press release in front of the right people.
Premium Distribution (additional cost): In premium distribution, we have a list of the premium
site where we post news for investors, Thus, it makes those sites a great platform to promote
your stock. In addition to the above-mentioned channels, we add Benzinga, DigitalJournal, and
200+ additional news websites.
These premium sites already have millions of readers and investors, So exposing your brand to these
sites attracts millions of potential investors.
Story Pitch: Pitching story ideas about your company to relevant media outlets which have
larger audiences. Content Production and Dissemination as per our expertise. We can turn your
communications into a powerful narrative arc through an array of complementary content and
media. This process helps to expand, deepen, and reinforce your impact on how the world
understands your story and how new announcements can drive that story into the future.
Story pitching is very important because it is the first impression we make on your potential investor.
It’s our chance to sell them on your business idea and get them excited about investing in your
company.
Organic Digital Strategy to boost online media presence with targeted stock market-related and
Investor keywords. An organic digital strategy helps you to grow and maintain your healthy
internet presence in a long run.
Investor targeting is another one of our specialties. With proper research, we were able to find investors
that are invested in similar stocks that will have an easier time understanding your company’s vision.
Investors that are looking to find a company just like yours. Investor targeting helps your company
maintain a shareholder base that suits your company profile. It helps avoid risks in the share register,
such as too much fast money or excessive concentration.
DD / Stock Message Boards Distribution: Targeting the right audience is essential. Without
effective distribution, your message will fall on deaf ears or play to an empty room. Our growing
distribution network consists of a diverse network of finance-focused blogs, message boards,
chat rooms, and websites, producing a robust mix of organic and cultivated interest. Posting on
DD Stock Market Sites such as Stock Twits, TradingVIew, Investors Hub, and more.
The main function is to provide a forum where readers and users can share their thoughts. Finance
message boards are often flush with hot stock ideas and valuable tips and information.
SMS Text Messaging: Your company was featured and introduced to our database of opted-in
subscribers. SMS text messaging to our database of opted-in investors featuring your company.
Email Newsletter Blasting: Sharing your company’s story, vision, and business fundamentals to
a database of email opted-in subscribers.
According to McKinsey & Company, large-scale email blasts have 17% more conversions than social
media campaigns.
Social Media Marketing: We take all the content covering the client company and place it in the
most relevant social media boards, chat rooms, groups, etc. to ensure maximum exposure of the
material. These young enthusiasts target the relevant audience across social media such as
Discord, Telegram, Twitter, iHub, Reddit, Instagram, etc. Social Media Marketing Full social
media campaign by young social media enthusiasts with precise targeting (Twitter, FB, IG,
LINKEDIN, REDDIT, YOUTUBE, AND MANY MORE.
Executive Interviews: Our partners will host conversations with you or a company spokesperson
to keep shareholders informed and ramp up interest in your company’s operations and vision.
Listeners have the chance to digitally send in questions during the interview, allowing you to
respond directly in real time with an engaged audience. 3rd party analyst communications we
will identify and communicate with the right investors, traders, and analysts who specialize in
your specific industry in consideration of coverage.
Paid Ads Programs Display ads will be shown in high-ranked websites as well as search engines
Google Adwords, Yahoo Ads, Facebook Ads, and Bing Ads (With very strategic and low-cost
keywords). This gives us greater flexibility to advertise your company’s work and stocks to
potential investors.
Under the Radar services calling some of our close investors 1 on 1 directly via phone call, text
message, or direct message through social media.
We have our own group of people who are willing to invest in stocks. Pitching those people will directly
lead to making a loyal investor.
Result and Impact of the IR campaign
With consistent communication, the company significantly increased its visibility among a broad group
of tech investors in the air purifier domain. Gradually not only the stock price but also the volume kept
an upward trajectory. After half a quarter the stock price had increased by 200% Also The volume had
increased from 120 million dollars to 255 million dollars. Kronos advance technology had broadens its
visibility and exposure to a larger audience of potential investors and partners by taking part in
investment conferences and events.