Executive Summary
International Land Alliance Inc. (OTC: $ILAL) is an international land investment and
development company based in San Diego. ILAL has a core mission focused on sustainability
and social responsibility, and leverages technology and innovative applications in prop-tech and
construction to achieve its goals. The firm specializes in acquiring desirable raw land primarily
located in the Northern Baja California region convenient to Southern California.
By leveraging technology and adopting sustainable practices, International Land Alliance Inc. is
committed to creating attractive investment opportunities while adhering to principles of social
responsibility. $ILAL share price stood at $0.1000 on Dec 26, 2023, indicating its consistent run
at the stock market. The company had a steady market cap of $7.242 million showing its
standing in the stock market.
Introduction
ILAL is committed to serving its shareholders by devoting significant time and resources to
identifying exceptional locations and obtaining the necessary development approvals. The
company’s goal is to build an attractive real estate portfolio that offers a wide range of
investment and housing opportunities. International Land Alliance’s main activities include the
purchase of real estate in Baja California, the northern region of Mexico. After acquiring these
properties, ILAL focuses on obtaining the necessary development plans and permits to divide
the properties into residential and commercial building lots.
As the property is developed and upgraded, ILAL will sell it to a variety of target customers,
including homebuyers, retirees, investors, and commercial developers. This approach allows
ILAL to serve a wide range of individuals and organizations seeking residential or commercial
real estate in the region.
Problem Statement
As International Land Alliance’s main objective is to sell its residential and commercial
properties to its target customers such as homebuyers, retirees, investors, and commercial
developers, the company has to promote its existing real estate projects on social media and
other similar platforms. It would galvanize qualified leads and real-time customers to invest in
its projects. Next, the company wanted to create demand for its shares in the stock market for
greater investments in development and expansion of its existing projects. As there was no
considerable buying demand for its shares, the trading volume was very low.
Problem Identification & Methodology
International Land Alliance was not a challenge but there was considerable competition for us
to create a dedicated clientele for its existing real estate residential and commercial projects.
Next, it had to create a demand for its shares for potential investment for its further expansion
plans. On one hand we had to promote its residential and commercial housing projects to its
customers, particularly in social media.
On the other hand, we had to attract potential investors to buy its shares. So there was a multi-
pronged approach necessary. Our stock promotion and social media team discussed the various
aspects of it and formulated a plan for this. Then, the proposed plan was thoroughly checked by
our CEO, and submitted the plan to the company for approval.
Solutions Implemented
After getting the go-ahead from the company, we started implementing IR and social media
campaigns. Our social media, content production, and Graphics were roped to deliver eye-
catching posts on varied social media platforms. It created much hype in the real estate market.
On the other hand, our IR team began stock promotion activities such as Influencer Marketing,
CEO Interviews, Investor and Community Relations, Investor Retargeting, Email blasting, etc.
Video and YouTube marketing was done to tell the innovative growth story of the company.
Results & Outcomes
Our attractive posts for the company derived considerable attention from prospective real
estate buyers and the leads started to flow. Within a month trading volume began to jump and
share price increased with rising demand for the shares. The company got financing for the
purchase of these plots and undertakes efforts to improve the infrastructure and amenities of
the properties.