Global consultant

Book Now

About the company

(TSX-$IBO) Ibogaine Universal is a company that is taking a unique approach to curing addiction using a substance called ibogaine. They plan to do so by building a chain of smart clinics across Canada that are equipped with cutting-edge technology. The company believes that this substance has psychedelic properties that can help individuals overcome addiction.
The company has launched its brand Universal Biogen to provide a smart and sustainable way to cure addiction. Ibogaine, the active ingredient in the substance used, is said to help individuals overcome addiction by allowing them to confront the root cause of their addiction. The clinics’ cutting-edge technology is aimed at making the process more efficient and effective for patients.
While ibogaine is not yet approved by Health Canada or the U.S. Food and Drug Administration, the company is actively working to demonstrate the efficacy and safety of this treatment. They are committed to providing a natural and sustainable solution to addiction that does not rely on harmful chemicals.
Overall, Ibogaine Universal’s approach to addiction treatment is innovative and forward-thinking. By using ibogaine and state-of-the-art technology, they are working towards a future where individuals can overcome addiction in a smart, sustainable, and safe manner.

Industry Overview

Ibogaine is a psychoactive substance derived from the iboga plant that has gained attention recently as a potential treatment for addiction. Ibogaine treatment involves the ingestion of the substance under medical supervision to help individuals overcome addiction to substances such as opioids, alcohol, and other drugs. The anti-addiction treatment industry in Canada has seen the emergence of several ibogaine therapy clinics in recent years. These clinics offer a unique and alternative approach to addiction treatment and have gained popularity among individuals seeking a different treatment option than traditional methods.
Ibogaine therapy clinics typically offer a comprehensive treatment program that includes medical supervision, counseling, and other support services to help individuals overcome addiction. The treatment involves taking ibogaine in a controlled and supervised environment, which is believed to help reduce withdrawal symptoms and cravings. The ibogaine therapy clinics in Canada operate under strict regulations to ensure the safety of individuals undergoing treatment. These regulations include medical screening before treatment, medical supervision during treatment, and ongoing support after treatment to ensure long-term recovery. While the use of ibogaine in addiction treatment is still a relatively new and controversial approach, it has shown promising results in some studies. However, it is essential to note that Health Canada does not yet approve the use of ibogaine in addiction treatment, and the long-term effects of ibogaine use are still being researched.

Challenges faced

The company has very well-structured fundaments, and IBO has everything that a company needs to be a successful public company. The company has all the potential to grow, But there was a catch. The company was lacking a well-structured investor relationship, So here the blue digital media and web solution comes to play. After closing the deal Blue digital media and web Solutions took all the responsibilities to handle IBO’s investor relations program. But the investor relations program for IBO has its own challenges:-
→ Understanding the investors’ needs: It is essential to understand the investors’ needs, preferences, and concerns to develop an effective IR strategy. This can be challenging because investors can have diverse backgrounds, interests, and investment goals.
→ Keeping up with regulations: The regulatory landscape is continually changing, and it can be challenging to stay on top of all the rules and regulations that apply to your company’s IR efforts.
→Balancing transparency with confidentiality: Providing investors with transparent and timely information is critical for building trust and maintaining a positive relationship. However, it can be challenging to balance transparency with confidentiality and protect sensitive information.
→ Developing a clear and concise message: Developing a clear and concise message that accurately represents your company’s performance and goals can be challenging, especially if you have complex financial or operational data to convey.
→Communicating effectively: Communicating effectively with investors requires strong communication skills, including the ability to listen actively, respond thoughtfully, and convey complex information clearly and concisely.
→Building and maintaining relationships: Building and maintaining positive relationships with investors can be challenging, especially if you have a large and diverse shareholder base. It requires ongoing communication, transparency, and engagement to build trust and credibility with investors.

Implied strategy

The goal of the campaign is to provide potential investors with knowledge and insights that will enable them to choose wisely whether to invest in the business. Regular contact with investors, financial reporting, investor conferences and events, investor relations websites, and other activities are often included in investor relations campaigns. The initiative strives to be transparent and clear about the business’s financial performance, strategic direction, and opportunities and dangers. A company’s reputation in the financial markets as well as investor trust and confidence are the two main objectives of an investor relations strategy. A firm may improve its access to cash, increase its market valuation, and draw in and keep investors with the aid of a well-run investor relations strategy. Any investor relations strategy must focus on effective communication, and businesses must interact with investors responsively and openly. Companies can guarantee that their stock is properly valued and that they can access the financing they need to expand and prosper by keeping investors informed and involved. Companies can implement the following crucial tactics to carry out effective investor relations (IR) campaign:
• Landing Page Creation and Dissemination: A corporate one-pager that details the company’s story and highlights its investment features will be created, hosted on one of our affiliated websites, and disseminated amongst all proprietary distribution channels and social media platforms.
•Ticker-Tagged Press Releases and Distributions: These articles were used to break down the key investment highlights of the client company and put them in the viewership of those currently looking at the most active stocks in the company’s sector. Our goal was to portray the client company as being the “hidden” of their sector.  To include dissemination on 1000+ new websites including MarketWatch, Street Insider, Google News, Quote Media, and Quote Stream. Press Release write-ups professionally done that will impress your audience as well as new investors.  Press Release Dissemination plays a key role in whether investors will read your press release or not. Never put out a press release without a game plan or an audience to share it with. We are good at getting your press release in front of the right people.
Premium Distribution (additional cost): In addition to the above-mentioned channels we add Benzinga, DigitalJournal, and 200+ additional news websites
• Story Pitch: Pitching story ideas about your company to “relevant” media outlets which have larger audiences.  Content Production and Dissemination will be done as per our expertise.  We can turn your communications into a powerful narrative arc through complementary content and media. This process helps to expand, deepen, and reinforce your impact on how the world understands your story and how new announcements can drive that story into the future.
Investor targeting is another one of our specialties. With proper research, we were able to find investors that are invested in similar stocks that will have an easier time understanding your company’s vision. Investors that are looking to find a company just like yours.
DD / Stock Message Boards Distribution: Targeting the right audience is essential. Without effective distribution, your message will fall on deaf ears or play to an empty room. Our growing distribution network consists of a diverse network of finance-focused blogs, message boards, chat rooms, and websites, producing a robust mix of organic and cultivated interest.  Posting on DD Stock Market Sites such as StockTwits, TradingVIew, Investors Hub, and more.
• SMS Text Messaging: Your company was featured and introduced to our database of opted-in subscribers.  SMS text messaging to our database of opted-in investors featuring your company. Investors Hub, and more.
•Email Newsletter Blasting: Sharing your company’s story, vision, and business fundamentals to a database of email opted-in subscribers.
•Social Media Marketing: We take all the content covering the client company and place it in the most relevant social media boards, chat rooms, groups, etc. to ensure maximum exposure of the material. These young enthusiasts target the relevant audience across social media such as Discord, Telegram, Twitter, iHub, Reddit, Instagram, etc.  Social Media Marketing Full social media campaign by young social media enthusiasts with precise targeting (Twitter, FB, IG, LINKEDIN, REDDIT, YOUTUBE, AND MANY MORE.
• Executive Interviews: Our partners will host conversations with you or a company spokesperson to keep shareholders informed and ramp up interest in your company’s operations and vision. Listeners have the chance to digitally send in questions during the interview, allowing you to respond directly in real time with an engaged audience.  3rd party analyst communications we will identify and communicate with the right investors, traders, and analysts who specialize in your specific industry in consideration of coverage.
• Paid Ads Programs Display ads: will be shown in high-ranked websites as well as search engines Google Ad words, Yahoo Ads, Facebook Ads, and Bing Ads (With very strategic and low-cost keywords)

Result and Impact of the IR campaign

After a couple of months, the impact of the campaign started to show on paper, The stock price was growing so was the volume But still, there was a long way to go After the IR campaign had over they ended up with a much better stock position than before. Now the company stocks are much more visible and on the internet than ever before. Also now the investor is more confident to invest in the stock despite its low price. Through IR campaign the brand has also managed to obatain a good brand value overall
→ Increased visibility: A successful IR campaign can increase the visibility of the company within the investment community, potentially attracting new investors and stakeholders. This increased visibility can also help the company gain exposure to potential clients seeking ibogaine treatment.
• Improved investor confidence: A well-executed IR campaign can communicate the company’s business model, growth plans, and financial results effectively. This can help investors gain confidence in the company’s ability to generate returns and grow sustainably.
• Access to capital: A successful IR campaign can attract new investors and capital, providing the company with the resources it needs to expand its operations, improve its facilities, and invest in research and development to advance its treatment offerings.
• Enhanced brand reputation: An effective IR campaign can help position the company as a leader in the anti-addiction treatment industry, highlighting its unique treatment methods, specialized services, and successful patient outcomes. This can enhance the company’s reputation and brand image, making it more attractive to potential clients and investors.
• Competitive advantage: By raising its profile and expanding its resources, the company can gain a competitive advantage in the anti-addiction treatment industry. This can help the company attract and retain talent, invest in new technologies and innovations, and expand its reach to new markets and geographic areas.
Running a successful IR campaign for an anti-addiction clinic company specializing in ibogaine treatment Had several positive outcomes, including increased visibility, improved investor confidence, access to capital, enhanced brand reputation, and competitive advantage. These outcomes helped the company achieve its growth goals and make a positive impact on the lives of those struggling with addiction.