Executive Summary
American Leisure Holdings, Inc.($AMLH: OTC) is a Fort Lauderdale-based company specializing in software and application development in exciting areas such as Web3, blockchain technology, cryptocurrencies, and non-fungible tokens (NFTs). Established in 2000, AMLH positions itself as a digital marketing and Web 3 incubator to deliver value to shareholders through strategic expansion and participation in high-growth, revenue-generating companies. $AMLH share price closed at $0.0001 on Dec 22, 2023, and the market cap was $543,898.
Introduction
Focusing on new technologies, v$AMLH aims to improve its digital presence and remain at the forefront of innovation. The company is actively engaged in acquiring cutting-edge technologies in cryptocurrencies, Web 3.0, NFTs, and Metaverse. AMLH is dedicated to exploring and leveraging the potential of digital assets and decentralized finance (DeFi). This includes researching and developing innovative solutions that enable secure transactions, efficient payment systems, and a decentralized financial ecosystem.
AMLH is committed to leveraging advanced technologies such as decentralized applications (dApps), smart contracts, and peer-to-peer interactions enabled by blockchain technology to develop software and applications that offer enhanced security, transparency, and user empowerment. AMLH recognizes the growing significance of non-fungible tokens (NFTs) in the digital realm and aims to contribute to this space by developing NFT platforms, marketplaces, and applications.
Problem Statement
The global cryptocurrency market was valued at $1.49 billion in 2020 and is expected to garner $4.94 billion by 2030 with an annual growth rate of 12.8%. The global blockchain technology market size was estimated at $10.02 billion in 2022 and is expected to grow at an annual growth rate of 87.7% from 2023 to 2030. Despite these favored market scenarios, the company was showing results such as declining share price, low market cap, and high selling demand. There was no positive sentiment for the company in the stock market.
Problem Identification and Methodology
In the above scenario, the company needed a strong IR campaign with a popular social media presence which let the company appear frequently in the prospective investors’ domain. The prospective investor community was unable to know about the company’s share market presence and growth opportunities. The share prices were highly volatile and the investors were not interested in buying the shares..
When the world is moving towards cryptocurrency and blockchain technology, American Leisure Holdings was unable to capitalize on this buzz. Then the company’s social media campaign was very limited. It was insufficient to draw the attention of the investors. Our IR team was quick to formulate campaign plans for the company. We devised a comprehensive IR plan for them and started implementing it.
Solutions Implemented
Our campaign team immediately launched social media campaigns involving social media marketing and paid social media ads to gain instant visibility. Our IR team’s objective was to bring visibility to the organization and make it look like a happening company altogether. We posted Press releases on behalf of the company highlighting the company’s product/services, important developments impacting company stock market growth, and long-term growth prospects. We posted stories of the company on Reddit to get the required traction. Next we launched community relation campaigns and investor retargeting. Our IR staff exchanged personal messages with the investor and a chat room was conducted.
Results & Outcomes
Creating a positive sentiment for $AMLH in the stock market was a real challenge both online and offline. After an intense digital campaign for one 1 month, the decline in share price was stopped and stability was restored. Investors began to take interest in its shares and there was a considerable positive sentiment to buy its shares. The trading volume increased. Thanks to our IR & PR team who made it possible.