Executive Summary
Arctic Star Exploration Corporation is a Canadian natural resources company focused on the acquisition, exploration, and development of mineral resources in Canada and Finland. Arctic Star Exploration Corporation Formerly known as Arctic Star Diamond Corp, was renamed in July 2011. $ADD share price stood at $0.015 making a rally in the stock market and had a decent market cap of $3,335,506. The company is based in Vancouver; and established itself as a junior exploration company in the mining industry.
Introduction
Being a Canadian natural resources and mineral exploring company, One of Arctic Star Exploration Corp. ‘s flagship projects is the Diagras diamond project, which is located in the north-eastern part of the Lac de Gras kimberlite field. Kimberlite is a type of rock formation containing diamonds, making this project particularly promising for diamond exploration. The company’s involvement in the Diagras diamond project demonstrates its interest in the exploration and development potential of diamond deposits.
Another important project owned by Arctic Star Exploration Corp. is Timantti Diamond Project in Finland. This project further expands the company’s presence in international mineral exploration and highlights its focus on diamond exploration. Arctic Star Exploration Corp. owns an interest in the Stein property, located in the north-west of Taloyoak. Arctic Star Exploration Corp. demonstrates a focus on diamond and niobium/rare earth exploration in Canada and Finland.
Problem Statement
The rise of emerging economies such as China, India, and Brazil will further transform global mining, with increased demand for metals and minerals driving exploration and production. When Global Consultant got engaged to Arctic Star Exploration Corp, the company was struggling with low trading volume and almost non-existent buying demand for its shares. The share price was low and a low market cap was being observed. The company was expecting a better trading volume in the stock market as per the mining industry growth trends.
Problem Identification and Methodology
When we saw the situation we concluded that low quality and non-existent IR activities were one of the reasons why the company was unable to create a buzz in the market. As a professional IR company, we understood what the campaigns required for the company to raise the trading volume. Social Media Marketing, Paid Ad Campaigns, and Investor communication were foremost to derive the attention of the market. There was relentless stock promotion activities required to increase the trading volume while creating buying demand for its shares. Video production and marketing were done to tell the growth story of the company. Influencer Marketing, CEO Interviews, Investor and community Relations, Investor Retargeting, and Email blasting activities were to be done.
Solutions Implemented
After our CEO’s final discussion with the company’s top officials, we started an IR campaign for it. Our IR team met to discuss and formulate campaigns that can derive the attention of the prospective investor community. As per the planning, we launched online and offline campaigns to stabilize share price volatility and increase the trading volume. Paid Ad campaigns were launched on Google and social media to deliver qualified leads. We published the CEO interview to drive visibility in the mainstream media.
Results & Outcomes
Within one month of launching the IR campaign, the share price of the company began to stabilize and there was considerable demand for its shares. Our skilled social media content creation and graphics team created and designed eye catching posts to drive leads and brought an image makeover for the company. Positive sentiment was created for its shares in the stock market which resulted in strong buying activities. Thanks to the combined effort of our stock promotion and IR team which delivered the results to the company at the right time.