Executive Summary
Introduction
Problem Statement
Problem Identification and Methodology
Solutions Implemented
Results & Outcomes
Executive Summary
Introduction
Problem Statement
The global cryptocurrency market was valued at $1.49 billion in 2020 and is expected to garner $4.94 billion by 2030 with an annual growth rate of 12.8%. The global blockchain technology market size was estimated at $10.02 billion in 2022 and is expected to grow at an annual growth rate of 87.7% from 2023 to 2030. Despite these favored market scenarios, the company was showing results such as declining share price, low market cap, and high selling demand. There was no positive sentiment for the company in the stock market.
Problem Identification & Methodology
Solutions Implemented
Our campaign team immediately launched social media campaigns involving social media marketing and paid social media ads to gain instant visibility. Our IR team’s objective was to bring visibility to the organization and make it look like a happening company altogether. We posted Press releases on behalf of the company highlighting the company’s product/services, important developments impacting company stock market growth, and long-term growth prospects. We posted stories of the company on Reddit to get the required traction. Next we launched community relation campaigns and investor retargeting. Our IR staff exchanged personal messages with the investor and a chat room was conducted.
Results & Outcomes
Creating a positive sentiment for $AMLH in the stock market was a real challenge both online and offline. After an intense digital campaign for one 1 month, the decline in share price was stopped and stability was restored. Investors began to take interest in its shares and there was a considerable positive sentiment to buy its shares. The trading volume increased. Thanks to our IR & PR team who made it possible.
